Actually, GEORGIA FRONTIERE is the reason I stopped loving the Rams. When she refused to resign Eric Dickerson, we went from being legitimate Super Bowl contenders to the also-rans of Anaheim.
The thing that won me back was the revelation of the 1999 Greatest Show on Turf. It was as if Warner, Bruce, Holt and Faulk reinvented football, or at least turned it in one of those early video games.