Dude, that is an awesome photo! Thanks for sharing it.

With respect to the science side of gender differences, I was trying to write something really short so non-scientific people wouldn’t just role their eyes and stop reading.

However, since you are obviously into it, check out this study that shows a correlation between testosterone and spatial abilities. That’s why only SOME women have the aptitude and inclination to become engineers.

But the flip side, is that old societal and cultural habits make it difficult for them: #iLookLikeAnEngineer.

If you look closely at the billboard in the BART station, the guys are associated with things like “solve internet-scale security problems” and “My code helps Fortune 500 companies protect their data,” while the attractive girl says “my team is great. Everyone is smart, creative and hilarious.”

What if her ad looked like this: http://guttmanshapiro.com/Isis-revised-ad.jpg?

Do you think she would have had “men throw dollar bills at me in a professional office(by an employee who works at that company, during work hours)”?

On the other end of the spectrum, SOME men have the aptitude and inclination to be nurturing caregivers, like my friend who is a Labor & Delivery nurse.

As a dad, wouldn’t you be just as proud of your daughter if her “love of cars” leads her to become a master mechanic, or a race car driver?

Written by

Ad agency creative director, writer & designer at https://guttmanshapiro.com. Former pro tennis player and peak performance coach for professional athletes.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store