Gerard, I trademarked the term to protect the original creator, Jules. Please send all usage fees to her.

If I may add, this debate over how to get more reads is one I have researched and tested heavily. I suggest first reading these “Rules” (NOT WRITTEN BY ME) on how to become a successful writer:

For social media supremacy, you can’t go wrong with our resident God of Medium, J_W (like the Lord from the Old Testament, one should not utter his name out loud lest they be regarded as lowly CTSFers):

My test results are documented here:

Additional research into gaining readership can be found here:

And when you hit bottom with your addiction to little green hearts, get help here:

Or, you can ignore all that and read even funnier stuff here, because these two gentlemen are comedy royalty on Medium:

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Ad agency creative director, writer & designer at https://guttmanshapiro.com. Former pro tennis player and peak performance coach for professional athletes.

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