Heidi, you’re so right about this. Believe it or not, there was a time when people didn’t define their lives by internet driven data collection. We had cherished record albums instead of curated digital play lists we could listen to on multiple devices. We went to the deli and got something off the menu instead of ordering gluten-free, vegan soy burgers to be delivered to our doorstep. There were only three or four channels of TV, so we watched something as a family (and often times as a nation) instead of cocooning up to binge all weekend on the latest Netflix exclusive.

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Ad agency creative director, writer & designer at https://guttmanshapiro.com. Former pro tennis player and peak performance coach for professional athletes.

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