I agree. It’s all very confusing. There doesn’t seem to be any correlation between the quality of the article and the feedback. For example, I read a year end review that linked to a confusing and contradictory post. It made one interesting observation but then followed the logic to an absurd conclusion. Out of 80 responses, 70 were negative, and they completely refuted the author’s logic. What does that mean? That the mass of people liked the article without reading past the first paragraph? Or did they read the entire article and embraced all of it, including the dumb parts? Or did it get over a thousand hearts simply beause the staff editor linked to the story?

Here are a few more questions:

What constitutes a view versus a read?

How can a two sentence comment get less than 100% view/read ratio? Are they somehow able to tell that a reader stopped reading after one sentence? (they entire comment shows on the page without the need of click to read further)

On a side note, Medium recommended Unsplash, a site where you can download free photography for articles. How can people download a photo 20,133 times but only give it 372 likes?

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Ad agency creative director, writer & designer at https://guttmanshapiro.com. Former pro tennis player and peak performance coach for professional athletes.

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