I hope you had a lot of f*ck you money stashed away. I would have loved to get the chance to do creative for really big clients, but there’s no way I could have survived that environment. When you deal with the little guys like I do, the clients have more personal accountability and we’re not forced to lie. At the very least, when I refuse to deal with scum bags, nobody can fire me.

Written by

Ad agency creative director, writer & designer at https://guttmanshapiro.com. Former pro tennis player and peak performance coach for professional athletes.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store