I’m sorry, sir, but you have violated six of the eight Commandments of popular writing, digitally inscribed on the virtual tablets and handed down by the Gods of data driven marketing as described here:

  1. Sentences averaging 12–15 words had 20% more recommends
  2. Easy to read sentences lead to 43% more recommends (75% or more sentences must be easy to read; in one sample section I pasted into the hemingway editor, you only had 42% of these sentences)
  3. Write a 6–7 minute article for 20–40% more recommends (If only you would have added something like my handy dandy monetization system*, you would have made the six minute milestone.)
  4. Use a power word like Great, Top or Best in a title for 21% more recommends
  5. Call to Action can increase recommends by 25%

Written by

Ad agency creative director, writer & designer at https://guttmanshapiro.com. Former pro tennis player and peak performance coach for professional athletes.

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