I’m sure you’re just using this one example because it fits your story. But if not, welcome to the real world, where idiot clients tell you working for next to nothing will “build your portfolio” or “this will lead to a lot more work.” Even worse, wait until your business is replaced by crowd sourcing.

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Ad agency creative director, writer & designer at https://guttmanshapiro.com. Former pro tennis player and peak performance coach for professional athletes.

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