It gets tougher and tougher to be “popular” (as opposed to good), considering you represent some of the least desirable demographics for social media, persist in writing about non-FOMO topics like beekeeping and the correct spelling of long dead Indian tribes dispatched from the East coast, and refuse to follow Medium’s recommendations to write at the sixth grade level.

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Ad agency creative director, writer & designer at https://guttmanshapiro.com. Former pro tennis player and peak performance coach for professional athletes.

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