It’s a great concept, and the abbreviation allows everyone to use it.

I’m not trying to policing anyone else’s language. But I have to admit that the few times I used f*ck, I’ve gotten some pretty negative feedback, so what’s the point? If you piss someone off, they’re not hearing the real point of the story. I don’t expect you to agree. It’s only my personal experience.

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Ad agency creative director, writer & designer at Former pro tennis player and peak performance coach for professional athletes.

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