It’s like my analogy to the high school cafeteria. According to the Meyers Briggs personality archetypes, people in the IN- quadrant make up only 10% of the general population. In one unscientific poll of writers on FB, 67% self-identified with this group.

So, basically, someone built a private cafeteria and flew in every one who was a member of our own version of CSNY (Cynical, Subversive, Neurotic and Yearning).

We still have a cool kid table, with the content marketers and their 30K followers, but it’s different now.

Because in the land of the chest pocket protectors and khakis, even the people who wear “mom” jeans are still wearing jeans, so it’s all good.

Written by

Ad agency creative director, writer & designer at https://guttmanshapiro.com. Former pro tennis player and peak performance coach for professional athletes.

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