Not just iconic, it was archetypal, which is why it has resonated with a large part of the world for the last three generations.* Remember that Joseph Campbell was a huge influence on George Lucas in the creation of the Star Wars trilogy.

Nothing that comes before or after the intial three movies matter at all in comparison.

*I love the fact that “The Force” is the fourth largest reported religion in the U.K. according to their census.

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Ad agency creative director, writer & designer at Former pro tennis player and peak performance coach for professional athletes.

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