Thanks, Hassan for a great article. As another person in the creative business, I really appreciated how Kool-Aid let the agency go crazy.

And I’m not surprised that Skollar got a lot of his ideas from his kids. There are so many elements (bulging eye balls, tongues extending out three feet, bodies flattened paper think, etc.) that reminded me of every Roadrunner-Wile E. Coyote cartoon I used to watch as a kid.

One other note. Did you notice the Simpsons did their subversive thing and turned “Oh yeah…” into the signature phrase of Duff Man?

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