That answer can be found in an old joke:

A man goes to prison and the first night while he’s laying in bed contemplating his situation, he hears someone yell out, “44!” Followed by laughter from the other prisoners.

He thought that was pretty odd, then he heard someone else yell out, “72!” Followed by even more laughter.

“What’s going on?” he asked his cellmate.

“Well, we’ve all heard every joke so many times, we’ve given them each a number to make it easier.”

“Oh,” he says, “can I try?”

“Sure, go ahead.”

So, he yells out “102!” and the place is dead quiet save for a few groans. Confused, he looks at his cellmate who is just shaking his head.

“Hey, what happened?”

“It was your delivery.”

Either that, or someone has worked the social media marketing game to develop a huge following. It’s pretty easy to get 100 hearts if you have over 5,000 followers.

For someone who is new and has only a couple hundred followers have a post go viral is hard to explain. But having it get published in a publication with 50,000 followers helps.

Written by

Ad agency creative director, writer & designer at https://guttmanshapiro.com. Former pro tennis player and peak performance coach for professional athletes.

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