That’s the biggest myth of all. The usual phrase is “in the long run, the market will blah blah blah.” For people who have studied the history of this country’s bank failures, bubbles and crashes, environmental catastrophes, and corporate scandals, that excuse is unacceptable. As a famous economist once said “In the long run, we are all dead.”

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Ad agency creative director, writer & designer at Former pro tennis player and peak performance coach for professional athletes.

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