Tim, do you want to know who enjoys “opportunity season?”

If we have unemployment above Great Depression levels, the people most likely to buy eBooks, paid newsletters, niche products, and coaching/consulting are the ones who will be out of a job.

Even in a good economy, this type of thinking is unrealistic because if everyone did side hustles (like it’s not already happening), there would be an infinite number of eBooks, paid newsletters, niche products and coaches/consultants.

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Ad agency creative director, writer & designer at https://guttmanshapiro.com. Former pro tennis player and peak performance coach for professional athletes.

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