Treasure that one. It’s so rare for a client to actually articulate anything beyond “I’ll know what I want when I see it.”

BTW, you’re an artist; design is just a gig that pays the bills — unless you become the 21st century version of Alphonse Mucha:)

Written by

Ad agency creative director, writer & designer at https://guttmanshapiro.com. Former pro tennis player and peak performance coach for professional athletes.

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