We live in a country with a two party system, so elections are a binary decision. Every vote NOT cast for candidate A (whether it is through abstention, voting for a 3rd party or write-in candidate, or a vote for candidate B) decreases candidate A’s chances of winning.

Written by

Ad agency creative director, writer & designer at https://guttmanshapiro.com. Former pro tennis player and peak performance coach for professional athletes.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store