…time was because I saw the green M on another website, and I was so intrigued that I clicked on it. Each time after that I got excited whenever I would see the green M in the corner of one of my browser tabs or on the mobile app in the palm of my hand. That green M meant something to me, and then in a very drastic move, Medium decided to pull it away…
Yes, your reaction is a perfect example of what I wrote about the decision to get rid of the green color in the logo:
“When you replace something that was even average, but was easily recognizable, you have killed any brand equity.”
Now that I read down to the bottom of your article, I realize our thinking was identical in doing logo comparisons. (I didn’t care to comment on the logo until I read a review of it that reminded me of a snooty wine reviewer:
What you may enjoy was my deconstruction of the new Medium logo, after finding a source on the web that pointed out the font it might be.